Block Layout of Newspaper

Mode of Address

Andrew Jones, MP Harrogate and Knaresbourough spent 7 days volunteering at various organisations in 2010 in the hope of encouraging more people to offer thier time to charities in the area- and is planning to do it all again later this month.

Includes the who, what, where, when and why to get to the point and makes it clear for the readers to understand.

Potential Fonts

Harrogate Star

HarrogateStar

HarrogateStar

HarrogateStar

Harrogate Star  -

I have chosen this font design for my title because the font is formal, recogniseable and reliable and lies within the conventions of a normal newspaper, which is what I am planning to do, I don't want to challenge any conventions as the audience wouldn't recognise the product as a newspaper.

Potential Publisher's Statements

Voice of the Community

Established in 1846

Voice of the Town since 1867

Shining over Harrogate since 1864 - Connotes a star (Harroagate Star) and the fact that it has been going 'since 1864' will make people comfortable with it.

Potential Newspaper Names

1. Harrogate Herald

2. Yorkshire Buzz

3. Harrogate Gazette

4. Harrogate Star- I have chosen this name because the name suggests it is for an ultra-local area and it will appeal to the local people and the word star has connotations of quality news.

5. Harrogate Post

6. Harrogate Voice

7. Yorkshire Chronicle

Nespaper Names and Logos

The Advertiser (York)

The Harrogate Advertiser

The Yorkshire Post

The Knaresborough Post

The Ripon Gazette

The Advertiser (York) stands out to readers because of the red and white contrasting colours, and the red background gives the readers an idea that it is a tabloid.

The Harroagte Advertiser is written in 'Times New Roman' a very formal font, in white text on a blue background, which gives the impression that you can trust the paper and the news will be accurate. The 'Harrogate' part makes it obvious that it's an ultra local newspaper.

The Yorkshire Post is written in block capitals and stands out to readers. The font is very large and formal.


The Knaresborough Post is written in a formal font but doesn't stand out very much, although it does fit to the usual conventions of a newspaper.


The Ripon Gazette stands out as the white text stands out nicely against the green background. It looks formal, reliable and it is obvious it is an ultra local newspaper as it includes Ripon in the name.

Proposal and Ideology

Proposal

I’m intending to create an ultra-local newspaper, which is targeted at a specific area, in this case Harrogate. The newspaper will cover local issues including politics, social events and local celebrities; however it will not cover national issues unless it affects Harrogate specifically. The news value I will give priority to is personalisation (stories featuring local people) which will create a close community feel, but I will also include negativity, as bad news makes good news, although I intend to represent the local community and busy and friendly so I will include many more positive stories than negative ones.

Ideology

I’m intending to replicate the established conventions of existing newspapers as they are successful and without these conventions my audience won’t recognise the product. The product will not challenge conventions because of the wide audience I’m targeting and will include predominantly conservative values, with non-biased views of the local politics so that I don’t lose any of my target audience. My target audience will be middle class people living in the local area, but will include many different age groups, (mainly 30+) backgrounds and religions etc., as this is a fairly wealthy area of North Yorkshire. The newspapers are not necessarily only read by the buyers, as older children of the parents that buy the paper may read it for example (secondary media readership).