I’m intending to create an ultra-local newspaper, which is targeted at a specific area, in this case Harrogate. The newspaper will cover local issues including politics, social events and local celebrities; however it will not cover national issues unless it affects Harrogate specifically. The news value I will give priority to is personalisation (stories featuring local people) which will create a close community feel, but I will also include negativity, as bad news makes good news, although I intend to represent the local community and busy and friendly so I will include many more positive stories than negative ones.
Ideology
I’m intending to replicate the established conventions of existing newspapers as they are successful and without these conventions my audience won’t recognise the product. The product will not challenge conventions because of the wide audience I’m targeting and will include predominantly conservative values, with non-biased views of the local politics so that I don’t lose any of my target audience. My target audience will be middle class people living in the local area, but will include many different age groups, (mainly 30+) backgrounds and religions etc., as this is a fairly wealthy area of North Yorkshire. The newspapers are not necessarily only read by the buyers, as older children of the parents that buy the paper may read it for example (secondary media readership).
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