Questionnaire Analysis

I handed out 20 copies of my questionnaire to people who read newspapers. These are my results.


1. Are you male or female?
9=Male 11=Female
2. How old are you?
  Under 20, 21-30, 31-40, 41- 50, 51- 60, 61-70, 71+
15=Under 20, 1=21-30, 0=31-40, 2=41-50, 1=51-60, 0=61-70, 1=71+ 
3. What is your favourite local newspaper?
18=Harrogate Advertiser 2=Ripon Gazette
4. How often do you read newspapers? 
Once a month, few times a month, once a week, few times a week or daily
0=Once a month, 2= Few times a month, 5= Once a week, 7= Few times a week, 6= Daily
5. How long do you spend reading the newspaper?
5=0-30 mins, 14=31-59 mins, 1=1 hour+
6. Does your area have a local newspaper?
20=Yes
7. Do you buy the same local newspaper regularly, or a mix of several newspapers?
19=Mix, 1=Same newspaper
8. How much do you usually spend on your local newspaper?
0-30p, 31-50p, 51-70p, 71-90p 91- 99p or £1+
0=0-30p, 0=31-50p, 4=51-70p, 3=71-90p, 2=91-99p, 11=£1+
9. Do you prefer positive or negative stories about your local area, or a combination?
16=Combination, 4=Positive, 0=Negative.
10. Would you be more likely to buy additional copies of the newspaper if it featured articles including your family and friends?
20=Yes
11. Which do you prefer to read about?
 Politics, schools, environmental issues, local events, gossip, council issues, new buildings, national issues, sports, business, housing, lifestyle features, or other (please specify)
(Most popular choice was local events).

12. Apart from the purchaser, how many people in your household read the newspaper? (List ages if possible)
2=1, 3=2, 15=3.


From this analysis, I know that people prefer a combination of good and bad news, that people like stories about local events, and most people spend over £1 on their paper so I can charge over £1 for mine.