Terminology

Masthead: The title block across the top of the page, note the colour block.

Headline: The main story, often in bold, larger font, alliteration, short and snappy, puns, banner headline, attention grabbing.

By Line: The person who has written the article, not always recognised.

Exclusive/ Scoop: The scoop story only appears in one paper.

Pug: 'Ears', top corners, price, logo.

Splash: Designed to shock, grab attention of audience, often bigger font, always big headline.

Caption: Anchors visual image to article, provides visualisation, look at positioning.

Kicker: Story designed to stand out from the others as it is written in a different font.

Strapline: Introductory sentence, headline, smaller font, to introduce the story, placed just below the main headline.

Standfirst: Introductory paragraph.

NAG: News at a glance, often down the side of the page, quickly updates the reader.

NIB: News in brief.

Topic Sentence: First sentence, main gist of the story, the 5 W's (who when why what where)?, approximately 20 words long, remember reporter's triangle.

Above the Fold: Sells paper! It is the information you can see above where the paper is folded.

Cropped: Shortened by the editor, also refferrs to photo manipulation.

Deadline: Vital/ go to press.