Audience

Will target a local but very broad audience, age range could be from 10-100 years old, people from all socio-economic groups will be reading it. People with different religious beliefs, interests, politics, family circumstances etc.

Primary Media- Pay very close attention to a media text
Secondary Media- Skim through, and look for something to catch your eye
Tertiary Media- Media is present but we are not consciously aware of it, for example the adverts in the newspaper

The circulation of the newspaper doesn't neccessarily affect how well the paper is doing. For example if a doctor's surgery buys the newspaper, it could be read by around 30 people during the day.
Local Newspapers can be kept for up to around a week, and refer back to them again, so they are not just looked at once.